Wednesday, November 19, 2014


Michael Kors announces the launch of #InstaKors, a unique social shopping feature that allows the brand’s three million Instagram followers to instantly shop the full spectrum of Michael Kors products featured in select posts.

Developed in response to demand from Michael Kors’ highly engaged followers, #InstaKors makes it possible to purchase products featured in the brand’s Instagram feed in just a few clicks. Michael Kors focused on creating an experience specifically tailored to its jet set consumer, with an emphasis on personalized communication, ease of use and a full product offering.

The #InstaKors platform seamlessly integrates with Michael Kors’ and Instagram’s technical infrastructures. Users begin by registering their email address and Instagram handle on the specially designed landing page. The tool then connects with Instagram to trigger an email every time registered users "like" a shoppable post—indicated by the hashtag #InstaKors. The personalized email displays the liked image, along with direct links to the products featured.

“I’ve said it before, but we really do live in a selfie world,” says Michael Kors. “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable. If fashion is a reflection of the world we live in, Instagram is the three-way mirror.”

With the holidays just around the corner, it’s the perfect time to introduce this dynamic and easy, on-the-go social shopping feature. Whether fans buy from the shoppable emails, or forward them to friends and family as a wish list, they’ll enjoy the ease, style and customized approach of #InstaKors.

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Tuesday, November 18, 2014

Centerpoint collaborating with City Centre Maadi

Last Friday, I was honored to attend a collaboration with City Centre Maadi and Centerpoint store. This collaboration was a contest that was held in the middle of the centre and asking the shoppers to participate in the contest by styling mannequins with items provided from Centerpoint. The fastest, most stylish and closest to the FW14 fashion trends got to win the whole outfit they styled, along with 800 L.E. gift voucher from Centerpoint and 1,000 L.E. worth of vouchers from Mohamed Elsagheer beauty salon.

The contestants were assisted to dress up and down the mannequin with the help of Centerpoint's Visual Merchandisers, since the mannequin were either too tall or heavy for the girls to lift and dress on their own.

The contest was held on 3 rounds, 6pm, 7pm and 8 pm, wach having one winner, hence, having three winners in one day.

The contestants trying to dress up the mannequin

Can you guess which style won?
With on of the PR's exec., Hussein

The VM, and one of the Judges as well, with the winning Mannequin
With the Marketing Manager Mouny and Hussein

With the team behind the collaboration
Round 3 about to start
The items provided by centerpoint to include in the contest

The producer with the three contestants in round 2
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The three contestants of round three
the contestant are on the run, are they fast enough?

Centerpoint's VM team with the styled Mannequin, Guess which one won this round?
A new experience in Egypt yes, we culturally are not aware of such activations that happen regularly all around the world. There will be another contest next Friday 21 Nov at City Centre Maadi,  but this time with another store. Can you guess this time with which store?

Don't miss out chance of winning amazing prizes and bragging your styling techniques, come over next Friday and participate.

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Monday, November 17, 2014

The Relaunch of Daniel Hechter at Cairo Festival City

On November 17, 2014, Daniel Hechter, the sporty-chic, French brand, has re-launched in Egypt, starting from their Autumn-Winter 2014 collection. The re-launch is based on a new implementation and interpretation of colors, materials, and designs. Keeping the French, fashionable identity, brand designers have made new efforts to reconstruct the collections, making them look younger and combining them with a sure sense of style and sporty chic with elegance.

“The Daniel Hechter identity has changed many times over the years, from its sport line in 1975 to elegant and chic. The main reason behind this is the evolution of trends. Between the changes, the Parisian identity had to be kept as the origin of the brand, making it young and elegant”, expressed Paul Antaki, fashion guru and owner of Daniel Hechter in Egypt.

The Autumn-Winter 2014 women collection is based on five themes: French Kiss, Nature Spirit, Smokey Eyes, Rock around the clock, and Material Girl. They represent a casual, sportive, yet fashionable collection. All the themes are implemented with stylish cuts, trendy textures, and creative prints. Whether the look is business or casual, the new collection has a variety of options of colors and textures, giving the modernized yet classic look.

Delicious delights from Carousel
For the men’s collection, softness is the keyword of inspiration and the core-theme. This new understanding and use of colors and materials lead the Daniel Hechter winter 2014-2015 menswear collection to a new level of quality and design. The collection was divided into the areas of “the business”, “the semi-dressed”, and “the weekend”: all areas impressed by the use of high quality materials, a variety of combinations, functional outfits, trendy colors, and modern details.

In celebration of the re-launch, an in-store fashion show was held on November 13th, 2014 to present the new sporty-chic collection to the fashion world. The show took place at the new Daniel Hechter branch at the Cairo Festival City Mall, featuring a talk by Paul Antaki.

With Dina Elkei, Brand manager

With Fashion Designer Ahmed Nabil
With Ahmed Nabil, and Blogger Akram from

fooling around with Akram

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